Smarter Strategies. Stronger Tomorrows.

We help midsized companies move markets. Never obvious. Always impactful.

WHO WE ARE WHAT WE DO

Maximize customer impact with Purple Peaks – your inventive market strategy sparring partner
If you’re running a midsize company and your market approach could use fresh perspective, let’s talk. We help you rethink your market strategy and maximize customer impact. Real change lives between insight and action. Too much analysis stalls progress; obvious solutions limit ambition. Our base is practical ingenuity: the discipline to find deep insights, and the ingenuity to turn them into market solutions that go beyond the obvious.

market shifting? Time to rethink!

Turning insights into action. And action into growth.

Markets shift. Complexity builds. Customers change.
You want to make your business ready for what’s next. You’re not just looking for effort. You’re looking for a breakthrough. A fresh, sharp – and yes, sometimes stubborn- customer-fueled perspective makes all the difference. Low on ego, high on ownership. Objective where it matters. Committed where it counts.

Our shared goal? A strategy that energizes your people, excites your market, and propels your business forward.

More about us
Over 3 decades experience in strategic marketing consultancy

Practical ingenuity

Inventive market strategies. Co-created with your brightest minds.

30+ years of experience strategic market consultancy solid pillar

30+ years of trust

A seasoned strategic market solutionist with a solid background in insurance, healthcare, telecom, energy and professional services.

Inspiration from the ordinary, change for the better

Philosophy: Fluir, no forzar

Real change happens when people feel enabled to make better choices. That’s the power of a solid strategy.

purple peaks smarter strategies that move markets

Future proofing your business

Market strategy | (Re) Positioning | Propositioning |
Go-to-Market | Customer Experience | Commercial organization

who we work witH

Ambitious Midsized Service Companies in the Dutch market

We work with founders, leadership teams and (commercial) directors of ambitious midsize companies and challengers in dynamic, service-driven industries. From professional services, insurance, and healthcare to telecom and energy.

  • Markets are shifting fast and performance isn’t keeping pace.
  • Deadlines are tight and your talented teams are stretched thin.
  • Today’s priorities dominate, leaving little focus on tomorrow.
  • You want fresh perspective, without losing control of the process.

If this feels familiar, you’re exactly the kind of company we love to work with.

inventive marketing strategies building a new tomorrow

What Customers Say

proudly delivered
Problems we solvE WITH YOU

Success made simple: strategies that excite your people and energize your market

It’s not just about efficiency. It’s about working smarter and moving faster to handle tomorrow’s challenges. Markets shift. Complexity builds. Customers change. We are the market strategic sparring partner that makes sure you stay ahead.

Market strategy formulation

Market Strategies that energize people and markets. Define your growth path. Reposition authentically through customer perspectives. Build strategies on real insights, not assumptions. Nail your go-to-market. Identify your ideal customer and design high-impact engagement.

business Concept development

Customer fueled, value driven concepts. Design, develop and launch business concepts that rejuvenate your portfolio, ready to win in the market. Spark the kind of innovation that stands out and build propositions people actually want.

commercial transformation

Align marketing around your Ideal Customer Profile and Customer Missions. Design high-impact engagement strategies. Create KPIs that motivate. Integrate sales, marketing and service into seamless operations. Deliver customer experiences that turn service into loyalty.

BUSINESS GROWTH SPARRING

Continuous dialogue with a trusted and experienced side-kick on your toughest calls -market moves, team decisions, strategic pivots. Someone who knows your business, challenges your thinking, and has zero stake in your politics.

30+ years of experience in market strategy and customer operations

The Challenges we can Tackle for you

core solutions
growth sparring
HOW DEEP WE DIG

From a second opinion to a complete transformation

Based on your assessment of your current performance or outlook, we can offer either a quick intervention or a more in-depth, long-term approach.

Strategy in One Day

One intensive day (and two intro meetings). Get clarity on where to grow and where not to put emphasis, what matters most, and the key moves to get there.

Second Opinion

You’ve got a plan. We stress-test your thinking, challenge assumptions, and share our best ideas to sharpen it. Fresh, independent. Move forward with confidence.

Commercial Quick Scan

Every commercial strategy has blind spots. Challenges your approach, spot what you’re missing, and suggest where to improve your market position.

Growth Sparring

Leadership can be lonely. Get a sparring partner who challenges your thinking, understands your business, and helps you see around corners.

Strategy Tune Up

Optimize key areas of your market approach. Refining customer segmentation, enhancing your value proposition or sharpening your GtM or service approach.

Strategy Turn Around

A hands on, high energy reset. Built with your brightest minds. We redesign your new business concept or your market or service approach and reallign your team.

WHY PURPLE PEAKS

The power to imagine, the power to operationalize

We work with you to bring your market strategies to life. Turning ideas into action, imagination into execution. By teaming up with your best people, we help unlock your organization’s full potential and build a partnership that drives lasting results… with a smile.

More about us

Market Impact

Our solutions are designed to create a smile with lasting impact on your target market and your results.

Collaboration

We believe that only remarkable collaboration can achieve remarkable business outcomes.

Operationalizing market strategies

Operationalizing has two meanings: 1) to make operational and 2) to define a concept in such a way that it can be practionally measured.

Peer networked

We can scale up swiftly by engaging like-minded, seasoned specialists in data analytics, customer experience and marketing technology.

Sparring? Meeting? Getting acquainted? We’d be happy to talk with you about how we might help to improve your business perspective.

contact purple peaks