Smarter Market Strategies. Stronger Tomorrows.
We help midsized companies move markets. Never obvious. Always impactful.
Years of experience
Commercial projects
Service sectors
Co-creation
Practical ingenuity
Inventive market strategies. Co-created with your brightest minds.
30+ years of trust
A solid background in insurance, healthcare, energy and professional services.
Philosophy: Fluir, no forzar
Real change happens when people feel enabled to make better choices. That’s the power of a solid strategy.
Future proofing your business
Market strategy | (Re) Positioning | Propositioning |
Go-to-Market | Customer Experience | Commercial organization
three powerful ways to propel your business forward
Markets shift. Complexity builds. Customers change. You want your business ready for what’s next. Not just effort, but a breakthrough. A fresh, sharp, customer-fueled perspective makes all the difference. Low on ego, high on ownership. Objective where it matters, committed where it counts.
Trusted partner on market moves, commercial growth, and strategic pivots.
Forward moves. From vision to venture. Customer-fueled, value-driven.
Transform how you engage customers – from first contact to lasting loyalty.
who we work witH
Ambitious Midsized Service Companies in the Dutch market
We work with founders, leadership teams and (commercial) directors of ambitious midsize companies and challengers in dynamic, service-driven industries. From professional services, insurance, and healthcare to energy.
If this feels familiar, you’re exactly the kind of company we love to work with.
What Customers Say
More progres. Less process.
After three decades in top-tier consultancy, I grew increasingly frustrated by how often, almost unconsciously, the focus had drifted from creating impact to following process, from delivering results to producing reports.
Sparring. Insights. Impact.
I thrive on growth through real commitment and sharp insights, co-creating momentum with talented teams inside and out.
Turning complexity into action: allergic to the superficial, drawn to ideas that live and move.
Practical Ingenuity
I dig deep into your business and market to earn the right to challenge you. What keeps you up at night, blocks opportunities, fuels you? I research, talk to teams, experts and customers, connecting dots until insights click and ideas shape into solutions.
HOW DEEP WE DIG
From a second opinion to a complete transformation
Based on your assessment of your current performance or outlook, we can offer either a quick intervention or a more in-depth, long-term approach.
Strategy in One Day
One intensive day (and two intro meetings). Get clarity on where to grow and where not to put emphasis, what matters most, and the key moves to get there.
Second Opinion
You’ve got a plan. We stress-test your thinking, challenge assumptions, and share our best ideas to sharpen it. Fresh, independent. Move forward with confidence.
Commercial Quick Scan
Every commercial strategy has blind spots. Challenges your approach, spot what you’re missing, and suggest where to improve your market position.
Growth Sparring
Leadership can be lonely. Get a sparring partner who challenges your thinking, understands your business, and helps you see around corners.
Strategy Tune Up
Optimize key areas of your market approach. Refining customer segmentation, enhancing your value proposition or sharpening your GtM or service approach.
Strategy Turn Around
A hands on, high energy reset. Built with your brightest minds. We redesign your new business concept or your market or service approach and reallign your team.
WHY PURPLE PEAKS
The power to imagine, the power to operationalize
We work with you to bring your market strategies to life. Turning ideas into action, imagination into execution. By teaming up with your best people, we help unlock your organization’s full potential and build a partnership that drives lasting results… with a smile.
Market Impact
Our solutions are designed to create a smile with lasting impact on your target market and your results.
Collaboration
We believe that only remarkable collaboration can achieve remarkable business outcomes.
Operationalizing market strategies
Operationalizing has two meanings: 1) to make operational and 2) to define a concept in such a way that it can be practionally measured.
Peer networked
We can scale up swiftly by engaging like-minded, seasoned specialists in data analytics, customer experience and marketing technology.
Sparring? Meeting? Getting acquainted? We’d be happy to talk with you about how we might help to improve your business perspective.